A belief among people is that in order to build a winning online business affiliate marketers need to be forming or targeting thousands of keywords.
This belief blocks marketers, occasionally new and seasoned alike, from getting on with it. They expend an abnormal amount of time researching and sifting through countless keywords, long tail keywords and variations thereof. They are looking for the “Big Prize.” The simple truth is that you can look too much. Don’t look for that perfect find. Find a suitable niche and get your feet wet!
You simply identified as many keywords as you possibly could and did your best to place them on your site. It did work like that but it was a simpler time. Back when the Internet was young, you would fill your meta tags with them and it would lead to a better ranking and, of course, traffic.
This worked in the early years of this decade, but the heyday of money coming from heaven (or in this case, Google AdWords) is done. We need to adapt to the fact that the algorithm Google uses is much refined since then.
The complexion of the Net has changed and in order to survive and then to make a profit at affiliate Marketing, we have had to adapt with it and also become more sophisticated in our methods. The term “targeted” isn’t just representative of the kind of traffic you want today, it also refers to your niche research and how you cultivate the proper TARGETED long tail keywords.
The strategy of packing your site with long tail keywords and seeing what kind of traffic they generated, a kind of wait and see approach, doesn’t have a prayer of success in today’s modern Internet market. Much as a football team seeks weakness and exploit it with a good play, marketers are always looking for leg-up in the Net markets. They are wise to us but we are a pretty savvy lot as well!
This is a series of keywords strung together that form a search, a thought or concept. This is a long tail keyword and is almost always expressed as a minimum of 2 and a maximum of ten words.
Long tail keywords allow you to control your niche. Yes, they have fewer searches and therefore fewer people looking, however, these are hungry interested potential buyers who are locking in on just what they want.
This then is the look of today’s Internet market: targeted long tail keywords arrowing in on the exact desire of a niche market that you located and exploited.
So get out there! locate your long tail keywords, hold and control your market and make mountains of cash!
If you would like additional info on how to locate long tail keywords and the tools associated with finding you market niche, try Keyword Elite 2 and SEnuke. Both are super products. SEnuke is the more robust in terms of things it can do, but Keyword Elite 2 excels at finding those critical long tail keywords.